Strategic Communications

Meet Bill

A creative and broadly experienced consultant, Bill Huey's background comprises media and publishing, advertising, public relations, and communications management consulting. He has worked with clients nationwide, and crafted successful marketing and communications programs while based in markets such as Atlanta, Charlotte, Baltimore, New Orleans, and his native Baton Rouge.

Bill began his career in magazine publishing as a writer and editor, advancing to marketing posts at two of the most distinguished university publishers in the nation. He has held creative and management positions at several advertising agencies and marketing communications firms.

Published and quoted widely in newspapers, magazines, and scholarly or professional journals, his articles and commentary have appeared in The Wall Street Journal, The Atlanta Journal Constitution, Harvard Magazine, Campaigns & Elections, Louisiana Life, New Orleans CityBusiness, Advertising Age, BRANDWEEK, O'Dwyer's PR News, PR Week, The Journal of Advertising Research and Public Relations Journal.

His 1999 paper proposing a new model of advertising communication effects based on the famous double helix model of DNA has been quoted or cited in marketing, communication, and advertising books and articles worldwide. ("Advertising's Double Helix: A Proposed New Process Model" Journal of Advertising Research, (May/June), 43-51.
Bill received the B.A. and M.A. in English from Louisiana State University. From 1973 to 1993, he was an officer in the United States Air Force and Air Force Reserve. He has been a member of the East Baton Rouge Parish Historic Preservation Commission. He served as treasurer of the New Orleans Press Club and was a member of the New Orleans Gridiron Club.
He has taught advertising and public relations at Louisiana State University, Loyola University, and the Edward R. Murrow School of Communication at Washington State University. With the characteristically decisive assistance of David Ogilvy, he successfully nominated Rosser Reeves to the AAF Advertising Hall of Fame in 1993.

He is the author of two novels, Carbon Man (Kindle, 2010) and The Gookville Murders (Kindle, 2015).