A skilled and broadly experienced consultant, Bill Huey's background comprises media and publishing, advertising, public relations, and communications management consulting. He has worked with clients nationwide and crafted successful marketing and communications programs while based in markets such as Atlanta, Charlotte, Baltimore, New Orleans, and his home town of Baton Rouge.
His client work includes Georgia-Pacific, American Forest & Paper Association, BellSouth Foundation, AGL Resources, AGCO, Siemens, Builders Insurance Group, Greystone Energy, Gwinnett County, Mayor's Office, City of New Orleans, New Orleans Sewerage & Water Board, Canal Place, Energy Centre, Saks Fifth Avenue, Pontchartrain Hotel, Newsweek Cable, National Medical Enterprises, American Color & Chemical, Monsanto, Exxon Chemical Americas, Volunteers of America, Louisiana State Medical Society, Kappa Kappa Gamma, Emory University, Vanderbilt University, Tulane University Medical Center, Johns Hopkins University, Stone Pigman law firm, Foley Judell law firm.
Bill began his career in magazine publishing as a writer and editor, advancing to marketing posts at two of the most distinguished university publishers in the nation. He has held creative and management positions at several advertising agencies and marketing communications firms.
Published and quoted widely in newspapers, magazines, and scholarly or professional journals, his articles and commentary have appeared inThe Wall Street Journal, The Atlanta Journal Constitution, Harvard Magazine, Campaigns & Elections, Louisiana Life, New Orleans CityBusiness, Advertising Age, BRANDWEEK, PR Week, The Journal of Advertising Research and Public Relations Journal.
His 1999 paper proposing a new model of advertising communication effects based on the famous double helix model of DNA has been quoted or cited in marketing, communication, and advertising books and articles worldwide. ("Advertising's Double Helix: A Proposed New Process Model" Journal of Advertising Research, (May/June), 43-51.
Bill received the B.A. and M.A. from Louisiana State University. From 1973 to 1993, he was an officer in the United States Air Force and Air Force Reserve. He has been Vice-Chairman of the East Baton Rouge Parish Historic Preservation Commission. He has served as treasurer of the New Orleans Press Club and been a participating member of the New Orleans Gridiron Club and its annual shows.
He has taught advertising and public relations at Louisiana State University, Loyola University, and the Edward R. Murrow School of Communication at Washington State University. He is the author of two novels, Carbon Man (Kindle, 2010) and The Gookville Murders (Kindle, 2015).
Professional Services: •Law •Health Care •Financial Planning •Insurance •Association Higher Education
Petrochemicals and Textiles
Commercial Real Estate
Hotels and Hospitality
Government Agencies and Public Entities
Book and Magazine Publishing
Forest & Paper Industry